About Pug Life

Life on the couch is hard; Pug Life has you covered

Everything a pug or pug lover could ever need.…we’re adding new products all the time, but let us know if there’s an old favorite you’d like to see again.

Pug LifeⓇ and Ask Chewie have been around since 1999 when a group of friends decided to make t-shirts for Chewie's birthday. They were so popular that Ask Chewie was born with its main line being Pug Life brand clothing. From the early days at farmer markets, we expanded our designs and our fans, creating fun t-shirts for pugs and their owners.

We later took advantage of the POD trend in the early 2000s and ran a successful CafePress store for many years (you can still find some designs there). Ask Chewie designs were featured on TV shows, on various actors, and all over the world. We hope to bring some of the more popular designs back in late 2023.

A Pug Life vinyl figure line was spawned and before long, hundreds of little pugs were gracing shelves everywhere. Pug Life figures are currently out of stock, except for wholesale orders. We expect to have more in stock in early 2023.

Over the last 20 years, Pug Life and Ask Chewie have moved from New York City to San Diego to Santa Monica and now Seattle. The pugs and city may have changed, but we still strive to create sustainable, quality products you can be proud to wear and place in your home. 

Chewie passed away in 2014, but his legacy lives on in clothing, accessories, home goods, and toys. All pug, all the time. No other dogs need apply. (actually we love all dogs and cats <3)


Pug Life is not related to the "Pug Life Harness." We were around for well over two decades before they launched their company. They are now operating under a new name and we wish them luck. Please contact that company directly; we cannot help. If you are looking for a quality pet harness, we use Puppia on all of our pugs.